Have you have heard about Clickfunnels’ One Funnel Away Challenge? Clickfunnels is not a new name in the world of funnel marketing, as it has been in existence for more than half a decade. Its fifth anniversary was on September 23, 2019, and the team announced new tools that they are going to roll out and also a few tweaks on their existing products. A good example was that Clickfunnels Platinum would be replacing the Startup package.
Clickfunnels is an online tool that helps individuals and business owners create sales funnels and make them live with a few clicks. The platform was co-developed and launched in 2014 by Russell Brunson, who is an internet marketing guru. He wanted to create a platform that would make it easy for people to sell their products and services online. He noted that it could take his team an average of one week to create a sales funnel, which was wasteful. The tool comes with a drag-and-drop editor that makes it easy to create sales funnels even without coding knowledge. Examples of funnels you can create using this tool include webinar funnels, landing pages, opt-in pages, upsells, and membership sites, to mention a few. As you can see, Clickfunnels focuses on the creation of sales funnels.
How do these sales funnels help your business?
- Create rapport. There may be thousands of similar businesses that offer related products and services, and you thus have to stand out from the rest. A sales funnel allows you to create rapport and let leads know you at a personal level. These leads will continue to fall in love with you the more they positively hear your name. Take them through a journey and let them know your story and the motivation behind your business. The content you provide during this season should be free or affordable. The essence of this period is to establish yourself as an authority in your industry.
- It allows you to create a purpose for your content. A shrewd business owner does not create content for the sake of it but with an end goal. You thus get a direction and know that you are not creating filler content. Content creation is time-intensive and may be expensive, depending on the approach that you take. You can have a sales funnel where you want your followers to be part of a webinar. Create content that aims at achieving this goal instead of jumping all over the place. You can thus present your content in a series that makes it easy for people to follow.
- It makes your sales consistent. There is nothing more frustrating than having inconsistent sales. It means that your revenue will also be inconsistent, which makes it hard to protect your profits. A sales funnel allows you to put your business on autopilot. You can sell your products for 24 hours, which will enable you to tap people from all parts of the world. Automating your sales process will allow you to concentrate on developing new products and also to improve on the ones that you have already. You also get more time to evaluate what is working in your business and what is not.
- Increases lifetime value. The cost of acquiring a new customer is always higher than that of retaining. Your focus should be more on return customers instead of having someone purchase a product and then start the process of searching for a new client. You can send unique offers to your clients after purchase, which increases your sales volume. Ensure that you sell quality products and, past customers will always have a reason to purchase from you. Automate your email marketing campaigns and, your previous customers will be the first ones to know when you have new offers.
- Break the traditional routine of launching products. What happens when you want to introduce a new product to the market? You probably spend months sensitizing people about this product before you can offer it for sale. You can escape this tedious process when you have a sales funnel. Such an approach allows you to automate the entire process and still take your potential leads through a journey. The traditional method is stressful as you put all your eggs in one basket and trust that everything will turn out as you have planned.
Clickfunnels has a lot of offers and challenges. It is easy to get excited, and that is why we prepared this One Funnel Away challenge review. We shall explore everything you need to know about this challenge in this article and help you make informed decisions
Overview of the One Funnel Away Challenge
There are three coaches in this program who are Russell Brunson, Stephen Larsen, and Julie Stoian.
Russell is the brain behind Clickfunnels, and his videos focus on developing strategies that you need to take your business to the next level. He is an expert in the internet marketing field and has written a lot of books on the same. He is the strategist in this challenge and will help you create the right mindset and strategies while building your sales funnels. You also learn how to craft an offer and its importance on the online marketing journey.
Stephen Larsen is known for his live group calls during this training. He also has prepared many podcasts on internet marketing, and he is your accountability coach during this challenge. He is the executioner of the training, as he will help you implement your daily tasks. Stephen is a member of the Two Comma Club and comes with a lot of experience in funnel marketing.
Julie Stoian is a serial entrepreneur with years of experience in the internet marketing world. Her focus is on how to make things done once you come up with a strategy. She has step-by-step videos that will help you implement what you learn from the other coaches. People call her the transformer as she will help you turn your dream into reality. She is the Vice President of the Marketing Department at Clickfunnels and a member of the Two Comma Club.
What to expect in the One Funnel Away Challenge Kit
It is a 550 –page workbook that you are supposed to cover in 30 days. It comes with preloaded funnel training and an MP3 player to take you through the entire practice. The value of the content is $3,126 if you to decide to buy one item at a time, but you get it at only $100 when you buy it as a package.
The workbook comes with an overview of challenges and various tasks that you need to complete within this challenge. It also comes with tricks and tips that those who have joined the Two Comma Club use. It is thus a great resource towards making you’re first $1 million in revenue.
The preloaded player ensures that you can listen to the teachings even when you are on the road or jogging. You can always replay the training for better understanding. The coaches teach how to operate different business models such as affiliate marketing and also marketing your products. You can also decide to get a hardcopy of the workbook delivered to your address. It is the best choice if you like hard copies where you can note down the critical points.
Execution of One Funnel Away Challenge
The training comes in phases, and the first one is pre-training. It will come with a daily message, spreadsheet, video, and an action to take. The One Funnel Away Challenge will start right away after the training.
The videos will be from Julian while spreadsheets will come from Russell while Stephen will take care of the coaching bit. Each session will represent a day in the challenge. All information about this challenge will disappear after the thirty days, but your membership will remain.
Week 1 or pre-training
You get the framework, the Map, the Lady Boss Story, and the Funnel Hacking tricks.
Stephen and Russell on the ‘belief’ concept. You can thus achieve anything as long as you put your mind to it. It is the beliefs that we hold that define who we are and what we do with our lives. There are those beliefs that you stay on the economy, money, effects of politics on business, and legal concepts. Russell and Stephen acknowledge that certain beliefs hinder individuals from living their best lives. Stephen is very impressive when it comes to breaking some of these beliefs in the internet marketing world. The training thus works towards shifting your mindset and making you a winner.
You get Offer Hacking, Offer Sequencing, The Greatest Showman, Create Your Product, and The Secrets Of E-covers.
This section is all about the offers that come with this package. Stephen will take you through these offers and explain in detail what to expect from every offer. Russell will give an overview of the proposals, but it is the work of Stephen to provide you with a more in-depth understanding. He uses personal stories to drive the points home, and this essential to create the right mindset and understand the offers. Stephen explains why you need to get from the sidelines and start showing your brand out there if you want to succeed.
Test Your Material, Publish Your Origin Story, Test Stories, Epiphany Bridge, and Mission Review.
The focus of this section is on storytelling. Russell explains the importance of storytelling when it comes to the sales journey. He notes that there was a time he invited a movie scriptwriter from Hollywood, Michael Hauge, to speak at one of his events, and he could see how the presentation moved the participants.
The training illustrates how you can take your leads on a journey before they make their final decision. Rusell explains the two routes that you need to take your potential leads through to succeed in online marketing. The first journey is that of desire where someone is looking for something that fulfills immediate needs. The second journey is that of transformation, where you describe how the products will transform the lives of your clients positively.
Generating a lead, Order Form, Clickfunnels Squeeze Page, The Member Area, and the OTO Page.
It is action pages where you learn everything you need to create your sales funnels. There are also some shared funnels that you can clone, edit, and make them live with a few clicks. Stephen and Russell explain in detail how every element of your funnel works and the importance of placement. You also learn the psychology behind various types of sales funnels and show you how to set them up with a few clicks.
You get; The Three Types Of Traffic, The Dream 100, and Hooks
Now that you have created your product and sales funnels, it is time that you learn how to generate traffic. The coaches will take you through the three types of traffic and how they can impact your business. The team does not only teach you how to attract traffic but also how to retain these leads. You learn all about the hooks that attract people and make them eager to learn more about your products. This section details everything you need to know about traffic irrespective of whether you are a novice or expert in internet marketing.
Benefits of joining One Funnel Away Challenge
- You are trained by the best. Some of the big brands you see in the market today have mentors that guide them in the business world. The three coaches are serial entrepreneurs who have made significant impacts in their respective fields. Russell has authored best-selling books in the world of internet marketing. Stephen’s presentation skills are fantastic, which makes him the best fit to be your accountability coach. Julie is the person you need to help you transform your ideas to become a reality.
- Awesome discounts. The truth of the matter is that the value you get from this package is not worth $100. The Video Missions From Russell Brunson you access for 30 days are worth $997; you get recordings of all the videos that Russell has created in the past challenges. Coaching from Stephen Larsen & Julie Stoian is worth $997 if you were to get it separately. You get recorded videos and coaching calls from these two internet marketing gurus to get you on the right foot. The customized kit is worth $247 and comes with tasks that you will compete every day to keep on track.
There are many online tools that you can use to scale up your business.
However, Clickfunnels ranks among the best due to the following factors
- No need to learn how to code. Many people fail to bring their business ideas to life due to the capital investment needed. Creating a sales funnel can be expensive, especially when you choose the traditional method where you hire a web designer. You still have to keep in touch with this designer to fix bugs that may occur. Another approach is where you learn to code and build these web pages. Clickfunnels comes with a drag-and-drop editor where you can create sales funnels with a few clicks. There are ready templates that you customize and adjust the page elements based on your branding needs.
- You do not need to be a marketer to sell. Many entrepreneurs and creatives are not good at marketing. Most of them end up outsourcing the marketing functions to agencies who may not understand the business model well. Clickfunnels comes with pre-designed funnels that are optimized for conversions. All you need to do is replace what is on these templates, and the sales funnel will take care of the rest. These funnels have been proven scientifically to convert, and you thus do not have anything to worry about.
- Ongoing training. Worried that it is the first time you want to open a business? No need to worry because Clickfunnels has all the resources you need to get going. There are tutorials and training videos that will uncover everything you need and take you from novice to expert level. There is both free and paid training to ensure that you get everything you need to get started. You can also visit its YouTube channel and view some demonstrations that will teach basic and advanced sales funnels’ strategies.
- Amazing support. Business tools are prone to misbehave at some point. The speed with which the support responds is crucial as it determines whether you resume normal functions fast or you lose business. Clickfunnels has various support resources that you can use to fix problems that you have. You can visit the blog and FAQ sections, which have in-depth resources and guides to make the sales funnels creation journey easy. It is also essential that you join the official Facebook group where you interact with other users, share ideas, and get insights. You can also contact the support directly on the website or shoot them an email and get feedback in less than 24 hours.
- Analytics are available. Marketing is all about numbers. It is hard to determine whether you are on the right track if you do not have a way of measuring the same. It is thus easy to know the type of products that are attracting more conversions and focus your energy on them. You can also see the point at which you lose traffic in the sales funnels journey. Integrate with other tools that will help you generate refined reports on the same.
Who can join OFA challenge?
Some people buy fantastic products, but they never get the desired results because their business models do not fit with tools. This challenge provides people who sell physical as well as those with digital products. Do you have to own a product to succeed with this challenge? This is another question among newbies in the world of funnel marketing. You do not have to own products because the problem works as well for affiliate products. Ensure that you abide by the regulations of the owners of the products that you promote if you decide to use an affiliate marketing strategy.
You get all these resources for a one-time fee of $100 for the digital version. However, if you decide to get the hardcopy version with an MP3 player, then you have to add $19.95 if you are in the US. Those outside the US will pay $29.95 to get the same kit. You can always return the package if it is faulty, but the chances of getting such a case are very minimal. The digital equipment is the best fit if you value mobility.
One Funnel Away Challenge FAQs
- How much time do I need to complete this challenge
If you cannot set aside at least one hour in a day for 30 days, then this is not the challenge to take. It is easy to slip out of the way, but recovering is much harder, and you may not get value for your money. You also need to remember that there is a pre-training week where you familiarize yourself with the challenge. I can wake up early and go through the problem. You can also use your breaks for this training as long as you do not have distractions. The digital version is the best when you attend gym sessions or commute daily to work because you can listen as you work out or when commuting.
- Does it come with an affiliate program
It is one of the best affiliate programs that you will ever get on this platform. At the moment, you get 100% commission if you refer someone who completes the purchase of this package. Other products from Clickfunnels give you 40% as commission, which is 60% lower compared to the OFA challenge.
Want to join One Funnel Away Challenge today?